Fernando Basualdo · Digital project consultant

Turn digital ideas into workable projects

I help founders and small businesses make sound decisions, shape the right solution and carry it through to delivery.

Tell me about itThe first conversation is free. Every project starts with context.
project path
  1. 01idea
  2. 02judgement
  3. 03direction
  4. 04delivery

The route changes. Accountability does not.

Where I fit

Two moments when an outside lead changes the outcome

Starting

Shape a new idea

You see an opportunity, but the path from idea to useful product is still unclear. I help test the logic before time and money disappear into the wrong build.

  • Clarify the problem and audience
  • Assess commercial and technical viability
  • Define scope and priorities
  • Choose what to build first
Improving

Move an existing business forward

The project exists, but decisions are fragmented across marketing, product and technology. I identify what is holding it back and organise the work that matters.

  • Review the current setup
  • Improve digital presence and acquisition
  • Resolve platform and hosting decisions
  • Coordinate implementation

Working method

From uncertainty to delivery

I do not begin with a predetermined package. I learn how the project works, decide what matters, build a clear plan and take responsibility for moving it forward.

  1. 01Understand
  2. 02Test assumptions
  3. 03Decide
  4. 04Organise
  5. 05Deliver

Broad capability. One accountable lead.

Projects rarely fit a single discipline. The tools change; responsibility stays with me.

  • Digital strategy
  • Product decisions
  • Web architecture
  • WordPress & XenForo
  • Custom plugins
  • Hosting operations
  • Performance & security
  • Google Ads
  • AI-assisted delivery

Selected experience

Long-running work, described without borrowed prestige

Client names are omitted because the relationships are not authorised for public attribution.

01Education

Financial education platform

Long-term work across web strategy, architecture, custom plugins, hosting, security, performance and technical incidents.

  • Platform direction
  • Custom development
  • Hosting & maintenance
02Communities

International community network

Team-based management of multiple WordPress and XenForo communities. Hosting was managed by another party.

  • Application architecture
  • Plugins & incidents
  • Performance & security
03Commerce

Specialist B2B ecommerce

Long-term responsibility for hosting and a specialist digital commerce platform, from architecture to operational continuity.

  • Hosting operations
  • Custom development
  • Maintenance

Collaboration

A direct working relationship

Engagements are structured as a defined project or ongoing monthly support. You contract directly with me; I remain accountable when a specialist joins the work.

About

Portrait of Fernando Basualdo

Fernando Basualdo

I am a digital project consultant based in Spain. My work sits between business decisions and hands-on IT: shaping ideas, running web platforms and keeping projects moving when the answer crosses several disciplines.

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Start with context

Tell me what you are working on

Share the idea, problem or proposal in your own words. I will review it and reply by email if I believe I can help.

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Email hello@fernandoc.com

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FAQ

Questions before you write

What kinds of projects do you take on?

I work mainly with founders, entrepreneurs and small businesses facing a digital decision: validating an idea, improving an existing operation or organising technical delivery.

Do you only advise, or can you implement?

Both. Some engagements end with a direction and plan; others continue through implementation, hosting or ongoing management.

Can you help with WordPress, hosting or Google Ads?

Yes, when they serve the project. I use these capabilities where they solve the actual business problem.

How does the first conversation work?

Send a short description by email. If there appears to be a useful fit, I will reply to arrange a free conversation.

How are projects priced?

There is no public rate card. Work is proposed as a defined project or monthly support, depending on scope and responsibility.